Sofia Martinez's Portfolio
Selected Works
View all →Figma Community Marketplace
Designed the plugin marketplace for Figma's Community — discovery, installation, and management flows used by 4M+ designers. Plugin adoption grew from 8% to 31% within 60 days of launch.
Host Dashboard Design System
End-to-end design system for Airbnb's Host platform — 60+ components in Figma and React powering dashboards used by 4M+ hosts. Reduced design-to-ship cycle from 6 weeks to 3.
Lightning Design System v2
Accessibility and responsive redesign of 40+ components in Salesforce's SLDS. Brought the entire library to WCAG 2.1 AA compliance, reducing accessibility bug reports by 70%.
Patient Portal Redesign
Human-centered redesign of a decade-old EHR patient portal for a major US health system. Appointment no-show rates dropped from 28% to 16%, satisfaction jumped from 2.1 to 4.6/5.
Design Token Generator
Open-source Figma plugin that extracts design tokens (colors, typography, spacing) into JSON, CSS custom properties, and Tailwind config. 3,200+ installs in the Figma Community.
Hi, I'm Sofia.
Product designer specializing in complex data-dense interfaces and design systems. I bridge the gap between beautiful aesthetics and the functional interfaces that millions of people depend on every day.
📍 San Francisco, CA
Skills & Expertise
Technologies and tools I work with.
Work Experience
Lead Product Designer
Airbnb
Leading design for Airbnb's Host platform — used by 4M+ active hosts globally. Managing a team of 4 product designers and collaborating closely with engineering, research, and data science. Established the Host design system, reducing design-to-ship cycle from 6 weeks to 3.
Senior UX Designer
Figma
Designed core collaboration features for Figma's web app including branching, auto-layout, and the Community plugin marketplace. Worked directly with the CEO on the product vision. Ran 40+ user research sessions that shaped the FigJam product direction.
UI/UX Designer
Salesforce
Contributed to the Lightning Design System (SLDS) — Salesforce's open-source design system used by 150k+ developers. Redesigned core CRM components for accessibility (WCAG 2.1 AA) and responsive layout. Led the dark mode initiative for the Sales Cloud dashboard.
Junior Designer
IDEO
Human-centered design consultant on projects spanning healthcare, education, and consumer products. Facilitated design sprints with client teams. Produced service blueprints, journey maps, and high-fidelity prototypes for 8 client engagements.
Education
School of Visual Arts
Master of Fine Arts in Interaction Design
Class of 2014
Rhode Island School of Design
Bachelor of Fine Arts in Graphic Design
Class of 2012
Grade: 3.9 GPA
Case Studies
Figma Community Plugin Marketplace
Designed the Figma Community plugin marketplace from zero — the discovery, installation, and management experience used by 4M+ designers. Shipped in 14 weeks from initial concept to GA.
Airbnb Host Dashboard Redesign
Airbnb's host dashboard hadn't been redesigned in 5 years. I led end-to-end design for a complete overhaul — streamlining host workflows, surfacing actionable insights, and establishing a new visual language that increased task completion by 34%.
Lightning Design System v2
Led the accessibility and responsive redesign of 40+ components in Salesforce's Lightning Design System, bringing the entire library to WCAG 2.1 AA compliance and reducing customer accessibility bug reports by 70%.
Healthcare Patient Portal
Designed a human-centered patient portal for a major US health system at IDEO, replacing a decade-old EHR interface. User satisfaction scores for appointment management jumped from 2.1 to 4.6 out of 5.