Brand Manager - Asian Beauty

INSPIRE | EXHILARATE | DELIGHT

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM.

Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040.

What you'll be doing  

We are looking for a Commercial Brand Manager to lead the growth and development of an exciting portfolio of Asian Beauty brands across the GCC.

Managing a regional portfolio spanning skincare and haircare, you will take ownership of commercial performance and brand execution across multiple markets and channels. This is a highly commercial, hands-on role for someone who can combine strong analytical thinking with creativity, agility and a real passion for the beauty industry.

You will work closely with global brand partners, Key Account Managers, local market teams, Supply Chain and external retail partners to translate global brand strategies into locally relevant plans that drive growth. Your responsibilities will include:

• Own the commercial planning and performance of the portfolio, driving both sell-in and sell-out across the region.

• Develop localized go-to-market strategies aligned with global brand direction and individual market dynamics.

• Build annual business plans, sales targets and budgets in partnership with local teams, retailers and brand principals.

• Monitor commercial KPIs and market performance, identifying gaps and implementing corrective action plans.

• Lead the regional execution of new launches, novelties, activations and BTL campaigns.

• Manage A&P and marketing budgets, ensuring investment is focused on activities that deliver commercial impact.

• Analyse sales trends, consumer behaviour, shopper insights and retail performance to identify opportunities for growth.

• Partner closely with Key Account Managers and retail partners to drive strong execution across stores, e-commerce and marketplaces.

• Ensure operational excellence across the portfolio, including in-store execution, VM initiatives and GWP activities.

• Build strong relationships with global and local stakeholders, influencing teams across multiple markets to deliver against the brand strategy.

• Bring new ideas and identify opportunities to scale both established and high-potential brands within the portfolio.

 What you’ll need to succeed  

• 6–8 years of relevant experience within Beauty, FMCG or a similarly fast-paced consumer environment.

• Strong Beauty category knowledge; experience within skincare and/or haircare would be highly advantageous.

• Asian Beauty, K-Beauty, J-Beauty or C-Beauty exposure would be a strong advantage, but is not essential.

• Strong commercial acumen with hands-on experience across sales planning, forecasting, budgeting and performance management.

• Experience managing brands across multiple channels, ideally including retail, e-commerce and marketplaces.

• GCC or regional market exposure would be highly advantageous.

• Strong analytical capabilities and confidence using data to identify performance gaps and growth opportunities.

• Excellent stakeholder management, influencing and relationship-building skills.

• A proactive, entrepreneurial and resourceful mindset – someone who is comfortable rolling up their sleeves and making things happen.

• A combination of commercial discipline and creative flair, with the confidence to bring new ideas and challenge existing ways of working.

  What we can offer you  

With us, you will turn your aspirations into reality.  We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.  

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.  

Using GenAI in Your Application Process

To support a fair and consistent experience for all candidates, we ask that assessments and interviews are completed independently and without assistance from generative AI tools. This ensures we understand your strengths, your thinking, and how you approach real situations.

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.