To establish Funds transfer journey as the preferred platform for customer engagement, whereby customer can initiate domestic & cross border payment. This concerns a broad specialism regarding the product, channel or market. The Digital Customer Engagement Manager works in a remittance squad within Mashreq’s Digital Studio. Works together with other experts to achieve the squad's mission. Has expertise in the areas of marketing, product management, channel and process optimization.
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Same market, adjacent fit — not promoted inventory.